30 jobs in the PR and marketing world

The future looks bleak for traditional journalists. The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. Newspaper reporter landed third to last on CareerCast’s “The 2018 Jobs Rated Report.” It ranked ahead of only logger (No. 219) and taxi driver (No. 220). The…

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How to recalibrate traditional mindsets for digital agency work

Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client…

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5 social media trends to watch in 2019

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true…

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2 New Instagram Features Communicators Should Know About

Instagram announced that users can now send voices messages via the Direct messaging platform in the app. Audio messages can be up to one minute long and can be sent in private and group chats. A second announcement revealed Instagram’s beta testing of creator accounts for influencers, which will “give the app’s high-profile individuals specialized…

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How to Prep Your Spokespeople for Broadcast Interviews

Offering up someone from your C-suite for broadcast interviews is a great way to earn media coverage, but how can you be sure that executive is ready? Given that broadcast no longer only refers to television and radio, but also incorporates Facebook, Instagram, Twitter, YouTube, podcasts and on-demand video platforms, PR pros have their work…

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Google CEO Sundar Pichai wins kudos for testimony to Congress

Public interviews can be difficult, especially when the questioners take an adversarial position—or have little grasp of the subject matter. Google’s head honcho, Sundar Pichai, made his debut before Congress on Tuesday, facing a wide range of inquiries, some more relevant than others, and some openly hostile—especially those about perceived bias in the platform’s algorithms….

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