Communicators must stay abreast of the latest platform changes or risk their message getting lost in the noise. Here are tips for keeping up with constant change. Modern PR pros are painfully aware that algorithms matter. In online marketing, there’s a mass of content devoted to helping us decode the digital algorithms, and it’s easy…
Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. Yelp’s senior manager of business outreach, John Carroll, will be speaking at The Social Shake-Up as part of a “Tying Social Media to the Bottom Line”…
News this week of Microsoft’s Outlook.com data breach could not have come at a worse time for the software giant.
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond? Many companies have been polishing messages about Easter eggs and matzo, but Carl’s Jr. is offering a food item with a bit more buzz, in terms of marketing, anyway. The…
Robbie Gibb, Theresa May’s director of communications, has denied claims that as BBC Westminster chief he interfered in editorial coverage of Leave.EU’s use of Facebook targeting in advertising.
Jano Cabrera exits McDonald’s; A wrinkle in Galaxy Fold’s plans?; and other news to know.
Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final deadline is April 19. The post How is your organization changing the world? appeared first on PR Daily.
Marketing budgets have been revised to their highest level in one-and-a-half years after flatlining in the back end of last year, according to an industry sentiment benchmark.
Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals. Here are seven steps to set a strategy that achieves meaningful results: 1. Start at the end….
The five-strong executive committee will focus on ethics, diversity and the devolved nations, and includes co-chairs to succeed Paul Bristow.