4 writing lessons from Deadspin

The alternately beloved and reviled website has been gutted, but its legacy of withering snark and bold commentary offers timeless lessons for writers of all stripes. Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). Sadly, it is now dead. After a now infamous…

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Infographic: The true value of business communications

You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid. Engaging with employees is becoming more and more important for external communicators. Employees are crucial brand ambassadors, subject matter experts and resources for delivering key…

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Legal has its role, but PR must have a decision-making voice—here’s why

Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry. Consider the case of one of many companies called Backcountry.  Before getting to which “backcountry,” let’s ask PR Daily readers if common sense and/or your knowledge of people who love the…

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Perfect Pitching Practices From 2018’s Media Relations Conference

Brevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during last year’s PR News Media Relations Summit in Washington, D.C. This year’s summit features an interactive pitching workshop on 12/12 and a pitching panel on 12/13.  The post Perfect Pitching Practices…

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