7 hackneyed words and phrases that will doom your pitch

Interests change, opinions change, priorities change over time, but if there’s any constant in sales, it’s certain words and phrases that never work. Search your sales materials (email templates, call scripts, playbooks), and think carefully about whether these are working for you or against you: [RELATED: Pitch—and receive instant feedback from—reporters at major news outlets.]…

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3 tips to prepare your hurricane communications plan

Hurricane season is here. The forecast might be “below average” this year, but experts are still predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). Considering the devastation we saw last year, that’s more than enough reason to be on high alert. Having a detailed, thorough crisis communications plan is…

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Social media pros tweet zingers for ‘National Tell a Joke Day’

Few digital marketers hold back on national “holidays” such as National Tell a Joke Day. On Thursday, many communicators newsjacked the trending hashtag #TellAJokeDay to grab attention and elicit a few laughs (or groans). Whether or not you enjoy puns, you might chuckle at these tweets from social media managers flexing their comedy muscles: Chuckle-worthy…

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6 Ways Aetna Approaches Social Media in the Healthcare Industry

Why has it seemed like such a challenge for healthcare providers, pharmaceutical companies, insurers and nonprofit organizations to communicate effectively and build relationships on social media? One could argue that regulatory guidelines must be considered at every turn and have prompted communicators to proceed cautiously—especially given the serious nature and high stakes of the healthcare…

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