Why employee resource groups merit serious investment and support

Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals. Diversity and inclusion was always important, but now it’s hot, meaning that people are paying attention to it like never before. Senior executives are looking to diversify their teams and boards, while DE&I professionals are striving…

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5 brands that struggle to connect with millennial consumers

What’s driving the disconnect with younger audiences? Here are some underlying themes. They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of. [RELATED: Join us for our…

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