Study: Employees want more employer-offered retraining

Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team. When was the last time you invested in training for your team or for yourself? In a study from Clutch, half of respondents said it had been over a year since their employer…

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How to Career Jump from Journalism to Public Relations

Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. In the past month we’ve seen GateHouse Media announce an incorporation with Gannett and CBS combining its assets with Viacom, withering away an already sparse news ownership scene. While an important and exciting…

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4 steps for PR pros to gain credibility among top-tier execs

Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them. Proving PR’s financial impact is one thing; communicating it effectively is another.  Often, PR metrics differ significantly from the metrics that CEOs and their peers care about….

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men, and YouTube changes its copyright policies. Good morning, PR pros: AP Stylebook has prepared for back-to-school season with a topical guide on educational terms: Have you checked out our recent Topical Guide on education terms?AP's education beat team co-leader @CaroleFeldman will share highlights…

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