Communicators rush to combat ‘TidePodChallenge’ phenomenon

What started out as an online joke is sending many communicators and social media platforms scrambling. The Washington Post reported: Tide Pods are the Internet’s breakout meme of early 2018. For those of you not in the know, the joke is that brightly colored laundry detergent pods look like delicious fruity candy so maybe we should,…

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How can you rebuild a damaged reputation?

“Which office do I go to get my reputation back?” It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of Labor who was indicted on corruption charges for his work with a construction company accused of having mob ties. The media had a field day with Donovan….

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4 (More) Tips to Help You Ace Your PR Writing Test

If you’re in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it’s a mistake you make just once). Expect to be asked to take a writing test, and take these…

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