The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985’s First Natural Born Smoker.”
How can you make your message resonate with the public? The Council’s Doug Pinkham provides insight and an example of how both major political parties can improve their risk communication. The post Video Files: Risk Communication appeared first on Public Affairs Council.
One of the worst safety scandals in auto-industry history is ending in bankruptcy. On Sunday, Takata announced that competitor Key Safety Systems will acquire it in a $1.6 billion deal. The company faces billions of dollars in lawsuits connecting to its airbag recall, and its American division filed for Chapter 11 bankruptcy in Delaware, where…
A last look back at the Cannes Lions, which were a triumph for State Street Global Advisors and Fearless Girl.
Publicis set the cat among the pigeons on its home turf last week when it announced it was taking a break from Cannes and all industry awards for 12 months – festival organizer Ascential must ensure its upcoming consultation process doesn’t give everyone the hump.
International financial services and tech specialist Cognito has opened in Amsterdam through the merger of two local firms, with the new office’s lead saying pointing to a post-Brexit shift in client needs.
How do you make sure you are challenging the established ideas, rather than the established companies?
John Brockleman of State Street Global Advisors, whose Fearless Girl campaign won four Grands Prix in Cannes, having already taken New York by storm, tells PRWeek UK’s editor-in-chief how it was done.
Regardless of your audience size, setting the stage in your own mind is essential. Follow these steps: 1. Affirm, pray, focus, ommm. Whether it’s a staff meeting or a concert performance you’re leading, a short pre-show ritual pulls your energy into your center. Before I take the stage I say this quickie prayer, “Help us…