U.S. businesses scramble to address GDPR

The internet doesn’t adhere to national borders. That means Europe’s new data-collection law affects many foreign organizations. The law, colloquially known as the GDPR, is the EU’s bold new plan for protecting consumer data. While many privacy advocates are rejoicing, some marketers and data collectors are holding their breath. In a survey from HubSpot, 33…

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LinkedIn e-book offers PR and marketing tips

Integrating organic (nonpaid) and paid strategies may be the key to more effective PR and marketing on LinkedIn. That’s the main message in LinkedIn’s new e-book “The Secret Sauce,” which contains best practices for improving PR, marketing and advertising on the professional network. The greater your organic reach, the more it can amplify your paid…

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A colleague’s advice for new PR graduates

It’s no question that college graduation comes with a mixed bag of emotions. The scramble of finding a job combined with the sadness of leaving friends can be overwhelming, but life doesn’t end when the dean of your school hands you a diploma. The real fun is just getting started. A year into my full-time…

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In the ever-changing health care industry, how does your organization stand out?

You’ve spent the last year revamping your organization’s website. You created content that told the stories of your most important clients—your patients. You designed a marketing campaign that garnered success for your wellness initiative, health care institution or clinical study. We want to recognize you for your stellar public relations and marketing campaigns and initiatives….

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