3 ways to adapt your PR strategy to changing algorithms

Communicators must stay abreast of the latest platform changes or risk their message getting lost in the noise. Here are tips for keeping up with constant change. Modern PR pros are painfully aware that algorithms matter. In online marketing, there’s a mass of content devoted to helping us decode the digital algorithms, and it’s easy…

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7 steps to a peerless PR strategy

Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals. Here are seven steps to set a strategy that achieves meaningful results: 1. Start at the end….

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