Everything you need to know about mastering audience Q&A

Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries. Effective public speakers should put as much energy and attention into managing audience Q&A as they do their presentation. The planning begins with a fundamental question: Are you going to conduct an audience Q&A? Of course,…

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3 keys to keeping up with health care advances

The complexities and pace of the industry can be dizzying, but PR pros and marketers must assimilate complex topics and convey crucial information to the public. Here’s how. The health care industry slows down for no one. Frequent medical breakthroughs and regulatory changes are at every turn, and someone must be a few steps ahead…

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