Peterson held several international PR assignments, including working for Fodor Travel Guides in Brazil
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The firm is working to show consumers in Los Angeles’ competitive fitness market why Blink is different.
The network for women of color in PR is set to launch its male-targeted sibling at a luncheon in Washington, DC, next week.
What started out as an online joke is sending many communicators and social media platforms scrambling. The Washington Post reported: Tide Pods are the Internet’s breakout meme of early 2018. For those of you not in the know, the joke is that brightly colored laundry detergent pods look like delicious fruity candy so maybe we should,…
“Which office do I go to get my reputation back?” It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of Labor who was indicted on corruption charges for his work with a construction company accused of having mob ties. The media had a field day with Donovan….
Building a dashboard seems easy enough. Make sure it presents relevant metrics and tracks your path toward success. A former communications executive at a major U.S. bank, Peter Osborne explains how it’s a bit more complicated. He also provides step-by-step instructions so you can create a dashboard that links communications metrics to relevant business goals….
Female bodies have long been marketing fodder for lazy campaigns—and women are sick of it. That’s what CrossFit Gym owner Tom Tomlo Jr. learned the hard way after posting images of gym members’ butts to Instagram with the words “Dayum” and “Hump day.” The backlash has been swift and searing. USA Today reported: A person…
Mobile network Three has decided to end its UK consumer relationship with independent agency Cow PR, and is in the process of seeking another agency.
If you’re in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it’s a mistake you make just once). Expect to be asked to take a writing test, and take these…