4 offbeat ways to improve your editing

Consider these inventive tips to help tighten, brighten and enlighten whatever prose is under your nose. Do you remember playing in the backyard as a kid, pretending to be a famous, swashbuckling editor? Editing is a fine and noble profession, albeit one that not many aspire to. It’s often a job people “end up in.”…

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Study: Effective influencer marketing requires authenticity

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights. Americans now spend an average of 11 hours a day—that’s nearly half of every single day—consuming some form of media. They’re also devoting almost an hour…

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Why YouTube Can Be More Profitable For Farmers Than Agriculture

Yesterday, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more. This trend comes bundled with some strong takeaways for communicators about why how-to, service-oriented content always does well and why YouTube…

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Announcing PR Daily’s Media Relations Awards finalists

Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat. It takes innovation, talent, resilience and strategy. The work from PR Daily’s Media Relations Awards finalists checked all the boxes. We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches…

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How to stay afloat in the age of employee activism

As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage. Employee activism has been rising for some time now. At this point, there is no excuse for companies to be caught unaware. Every organization should undertake steps to quell an…

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