How communicators can get ready for artificial intelligence

Chalk it up to the hype surrounding features such as “Blade Runner” or “Mr. Robot,” but it seems American consumers stand ready to embrace artificial intelligence. In the U.S., 45 percent of adults describe their feelings towards artificial intelligence as “interested,” per a new study, “Sex, Lies and AI: How Americans Feel About Artificial Intelligence…

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Influencer marketing lessons from a 6-year-old YouTube star

Influencer marketing is a huge, young phenomenon—in more ways than one. Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. His video channel, “Ryan ToysReview,” features the young star opening toys and giving enthusiastic commentary, prompted by his off-screen parents. The Washington Post…

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