Grammar Girl has the answers to your AP style questions

Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar. With so many new changes, even a seasoned pro can struggle to keep up with AP style rules. Should you capitalize the first letter in “iPhone” when the brand name starts a sentence? Is a cat stuck in a tree an “it” or…

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3 lessons from circus PR

The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain. The great three-ring circuses were once such extravaganzas that they seemed almost to promote themselves. No newspaper would dream of ignoring a community spectacle that began with a two-mile parade…

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How to tailor your videos for different social media platforms

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video. This article originally appeared on PR Daily in January of 2018. Video is far more than just the latest social media buzz or digital trend. It’s fast…

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