6 ways artificial intelligence is transforming writing

Will robots eventually put writers out of a job? Are we going to see computers writing the next Great American Novel? Probably not. At least not any time soon. Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting…

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4 tips for better proofreading

To err is human. However, leaving typos, poor grammar, inconsistent information and glaring mistakes in your text is more than embarrassing. It erodes credibility. You can’t and won’t catch everything, but you can tighten up considerably by taking a more strategic, methodical approach to reviewing your written content. Try these four tips to improve your…

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6 types of PR pros based on Starbucks drinks

Communications is a career that requires long days and an ability to manage multiple tasks—and stress. Because of this, caffeine is often in order. Whether it’s when walking through your organization’s doors in the morning or after an intense strategy session, PR pros often have coffee in hand or are making a Starbucks run (settling…

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Facebook, Twitter, Google and Microsoft Team Up on New Data Project

Facebook, Twitter, Google and Microsoft announced a new program called the Data Transfer Project (DTP), an initiative to “create an open-source, service-to-service data portability platform so that all individuals across the web could easily move their data between online service providers whenever they want.” The post Facebook, Twitter, Google and Microsoft Team Up on New…

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Is Anyone Clear About What Mark Zuckerberg Said?

The distinction between misinformation and disinformation is at the heart of Mark Zuckerberg’s thinking about why Holocaust deniers’ material can remain on Facebook. He’s likely debated this thorny question with his senior team. Unfortunately, his comments this week and his subsequent walk back muddled the distinction. In terms of walking back, though, he had plenty…

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Crucial parts of holding statements in crisis PR

When disaster strikes, you have to respond quickly. The time frame for responding is constantly changing—the latest thinking suggests organizations have just 15 minutes to respond. One key to doing so is to prepare holding statements that can be quickly adapted to cover the current crisis. [RELATED: Join us in Washington, D.C. for the Leadership…

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