Why you should target potential clients at a Ragan event

Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola, Con Edison and many others. But why do vendors, agencies and consultants want to be there? 1. The Ragan event audience is a targeted market. Sponsors meet managers, directors, VPs and department heads in corporate…

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How Spirit Airlines’ CEO turned defeat into victory

I often get emails from readers asking something like: “I know you post a lot of media disasters. Do you have a good example of a spokesperson doing things right?” We’ve posted many good interviews through the years—but since there’s such interest in the topic, I wanted to post one of my favorites, a May…

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How data can help earned media coverage shine

This article was originally published on PR Daily in March 2016.  For years, chief marketing officers have been responsible for presenting a slew of results to the boardroom each month—ad dollars spent, marketing leads generated and sales quotas met (or unmet). These facets of marketing have been the keys to communicating marketing success to execs…

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Ask the PR M&A Expert: What Buyers (and Sellers) Want

By Rick Gould, Managing Partner, Gould+Partners You have butterflies in your stomach. You hope everything goes well and can lead to a long-term relationship. You probably have some questions, but you’re confident that by getting to know the person for the next several weeks or months those questions will be answered to your satisfaction. If…

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