Plus: Impeachment day one; Nike consciously uncouples from Amazon.
The winner of last years inter-agency competition, Wire, has launched a campaign to raise awareness that plastic pollution is a public-health problem.
PharmaComms 2020 will bring together pharma leaders from across the PR and communications spectrum to provide best-practice advice, present insightful case studies, and discuss critical challenges and opportunities for the industry.
Satellite TV company Freesat has appointed Unity to handle its brand strategy and new product development activity.
As the general election campaign heats up and political parties compete with each other to present the most attractive policy platforms, the UK’s most cherished institution – the NHS – is in danger of being ‘weaponised’ for political purposes, health chiefs warn.
The next instalment of what our Christmas creatives panel had to say about some of the best (and worst) campaigns this festive season.
WPP CEO sees surge in number of clients that want to “join together” creative and media.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation. Are your content marketing efforts accomplishing anything substantial? How do you know? How are you measuring the weight and worth of your efforts? There are multitudes of statistics you can glean from your marketing…
Georgina Mallory returns to the agency after a government stint in London.
Belle Baldoza will look after Southeast Asia, Hong Kong, and Taiwan.