6 Influencer Marketing Tips from Logitech’s VP of Global Communications

Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s…

Read on...

Unilever shuns influencers who pay for followers

Unilever is cracking down on shady influencer marketing practices—and it’s encouraging other brand managers to do the same. On Monday, the company announced that it would no longer work with influencers who bought followers. It also promised that its brands wouldn’t purchase followers and that it would favor advertising partners and platforms that are working…

Read on...

6 ways to revive tired media relationships

As a PR professional, keeping track of your media relationships takes time and careful consideration—and a steady flow of compelling story ideas. If you’ve got a pitch that’s new and exciting and begging to be told, you’re set. But if your pitch is the PR equivalent of one of those annoying sales calls we all…

Read on...

6 ways to tell better visual stories on Instagram

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You…

Read on...