Instagram introduces shopping features to brand posts

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote: Instagram is the best place to connect with your friends and interests all in…

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3 elements of hospital blogging you’re ignoring

Inbound marketing is important for all companies and it represents a huge opportunity for hospitals. Why? Because 80% of American web users look for health information online. Blogging is a great tool for Internet marketing success but being successful with your blog is harder than you might think. Let’s assume you already have a blog…

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Why PR pros can’t ignore the AI assistant

Today nearly one in five U.S. adults has access to a smart speaker. That’s a growth of 43.7 million users in just two years, and the technology in these smart speakers continues to develop and become more sophisticated, specifically with the ways in which consumers interact with artificial intelligence assistants like Alexa, Echo, Google Home,…

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