3 steps to developing a content calendar for Instagram Stories

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content. Don’t fret; follow these steps to build a solid…

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Infographic: 23 essential YouTube stats for communicators

Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options. YouTube is the No. 1 online video site—and an increasingly popular social media site as well. That means it shouldn’t be ignored by communicators looking to make a splash or stretch limited…

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