7 tips to develop your employees as brand ambassadors

Your employees are often your company’s best storytellers. The question is: What kinds of stories do they have that are worth telling? Here are tips and strategies you can use to motivate your staffers to be positively vocal about your brand: 1. Start small with the stars you already have. Talent consultant Lars Schmidt warns…

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How Arby’s Dared to be Different on Social Media—And You Can Too

How can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture. The post How Arby’s Dared to be Different…

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