30 jobs in the PR and marketing world

Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings. Your LinkedIn profile says a lot about you as a professional. After receiving your résumé, potential employers will probably make the networking site their first stop for examining your…

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Google admits ‘error’ in failing to tell consumers about Nest microphone

As purveyors of smart household appliances battle public fears about surveillance, an eavesdropping device certainly doesn’t help. Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. The public is already concerned about big tech companies listening in on…

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The Top 5 Skill-Sets of Next-Generation Communicators

As the PR profession evolves—along with reporting structures and PR needs—it’s important not to just stay abreast of these changes, but also advance your own knowledge and skills so that what you bring to the table is not just responding to these shifts but preparing for the next stages of evolution. With that in mind,…

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How to use webinars for client recruitment and media outreach

Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights. As a PR pro, you understand the value of what you have to offer. When pitching prospective clients, you probably have a clear idea of what kind of…

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Burberry chief says it’s ‘deeply sorry’ about noose accessory

The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt. Burberry has apologized in light of widespread outrage after an image of a model, wearing a decorative noose, made the rounds online. CBC reported: The collection, called “Tempest,” is [Burberry’s chief…

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