10 tips to look and sound sharp in your company video

Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect. You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV. To…

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9 hallmarks of outstanding website copy

It should be easy to navigate, audience-centric, succinct and optimized for SEO. Is it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act. As you’re crafting and editing copy for your new site, keep these…

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The 5 most popular stories on PR Daily this week

This week, readers were interested in strategies for achieving goals, micro-influencers,  stories that humanize your brand,  and more. Here are the five most widely read stories this week on PR Daily: 13 methods for achieving your writing goals Infographic: 30 ways Instagram stands out from other social media Survey: Micro-influencers offer big rewards for brand managers…

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Happy Father’s Day to the “Father of PR”

To celebrate Father’s Day it seemed only right to revisit the history of the man dubbed as the “Father of PR,” Edward Louis Bernays. Like any father, Bernays was not without his successes and failures, and controversial debates. For 103 years, this master of public opinion helped to shape what would become some of the…

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Helpful writing habits from Strunk and White

Avoid loose sentences. Keep related words together. And don’t write your copy with beer. “These are tools, not rules,” writing coach Roy Peter Clark once said in a lecture to journalists about writing. That’s a helpful approach to take when one is tempted to chafe against William Strunk Jr. and E.B. White’s “The Elements of Style.” One…

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5 crucial elements of brand storytelling

Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones. I’ll never forget this experience. I was standing in the security line at the Atlanta airport and couldn’t help but eavesdrop in on the conversation of the guy ahead of me….

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