30 jobs in the PR and marketing world

On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings. A bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day. The narcissistic celebration was created by DJ Rick…

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30 jobs in the PR and marketing world

Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings. When angling for a plum position, you might opt to emphasize skills over experience. If you’re a seasoned communicator, it’s your years in the…

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30 jobs in the PR and marketing world

The mountains in New York will be rocking to the sounds of country music’s top performers—and you could work for the record label of two of the headliners. New York is the home of country music—for this coming weekend, at least. Lovers of the twang-laced music genre will travel to the Catskill Mountains for the…

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30 jobs in the PR and marketing world

Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings. A creative soul needs the freedom to express itself, and the attached body needs a dwelling that doesn’t cost an arm and a leg. Creative employees—designers, writers,…

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10 tips for making website content easily accessible by voice search

With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend. Voice search has become a crucial element in digital marketing. More and more people now use voice search on mobile phones and through Amazon Alexa, Google Home and…

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4 essential elements for a persuasive op-ed

For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider. As a ghostwriter, I’m often asked to draft op-eds. Yet contrary to what you might think, writing is the easy part; it’s the other stuff that’s hard. Perhaps the hardest part is what must be accomplished…

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Free webinar: Engage and inspire your staff with a high-tech digital workspace

Learn how Grant Thornton captured the attention of its employees with its award-winning internal hub, Canvas. An inviting digital workspace can energize your employees and help your business thrive. An intranet crammed with company content and updates is no longer enough. Harnessing today’s technology for optimum user experience is vital to your organization’s success. You…

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How to stop overservicing (and underwhelming) clients

Making your agency turn a profit requires knowing what you are good at, and what jobs you should send to someone else. Here’s how to know when to say “no.” It doesn’t matter how clear your proposal was or how beautifully you designed your scope of work. You’re going to get clients who seem to…

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Connect your hospital blog with your community

Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web. Let’s get into it: Strategy-determining questions: What is your overall plan? Who is your niche audience? What are your goals? The answers to these questions will help…

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Everything you need to know about mastering audience Q&A

Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries. Effective public speakers should put as much energy and attention into managing audience Q&A as they do their presentation. The planning begins with a fundamental question: Are you going to conduct an audience Q&A? Of course,…

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