10 distribution blunders that kill your content

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Here’s how to fix that. It takes a ton of work to create good content, and it’s frustrating when it doesn’t make the desired impact. You…

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7 elements of a persuasive, memorable presentation

Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge. It’s difficult—but not impossible—to convey information in a succinct, engaging and persuasive manner. Here…

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3 painless ways to pump up productivity

Deliver meaningful career value to employees, and publicly recognize those who go above and beyond. The key goal for a manager is getting optimum team productivity for an extended period. Productivity is the ultimate measure of supervisors’ effectiveness, because it engenders better business outcomes. Highly productive employees stay at their jobs longer and have higher rates of…

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join us this fall for the 11th annual Employee Communications, PR and Social Media Summit. A lot has changed in the communications world over the past decade. The demands on industry professionals are constantly growing—but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat….

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Infographic: What marketers should know about voice search

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help. The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening. Voice search is becoming common practice for people searching for…

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3 ways to adapt your PR strategy to changing algorithms

Communicators must stay abreast of the latest platform changes or risk their message getting lost in the noise. Here are tips for keeping up with constant change. Modern PR pros are painfully aware that algorithms matter. In online marketing, there’s a mass of content devoted to helping us decode the digital algorithms, and it’s easy…

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Tips for developing your online video strategy

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. Here are some ways to jumpstart your efforts. When it comes to online video, two things are true. First, there’s always someone smarter who’s doing it better than you. Second, this rival provides…

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7 steps to a peerless PR strategy

Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals. Here are seven steps to set a strategy that achieves meaningful results: 1. Start at the end….

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30 jobs in the PR and marketing world

People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings. The job market is extremely competitive—not only for potential candidates, but also for organizations seeking top talent. Enticing employees to join your organization is…

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