5 essentials for delivering a sharp team presentation

Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it. A great team presentation gets its strength from the sum of its parts and how they fit into one unifying theme. That’s true whether…

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Offer a clear vision to help staffers become brand advocates

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed. To be effective brand ambassadors, your employees must understand your organization’s social media objectives. Roughly 70% of social media marketers use or plan to use employees as brand advocates, as…

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Are ‘influencers’ really that influential?

Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always. Consider the difference between being an “influencer” and being influential. Take, for example, Frances Arnold of CalTech, who won the Nobel Prize in Chemistry for her work in unlocking the key to the evolutionary process, so…

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TikTok’s rapid growth and format offer marketing opportunities

The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers. TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most…

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3 keys to apologizing to your customers

From a minor product flaw to a major data breach, some problem is bound to hurt your organization. Here’s what to do and not to do in writing your mea culpa. Apologizing is more than just saying “sorry.” To analyze a real-world example, let’s consider the response below from a company that has experienced a data…

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How to show your PR results to leaders

Industry pros say proving ROI to top executives is a major concern. Here’s how you can keep your value top of mind with your organization’s decision-makers. According to The State of PR 2019, 68% of PR pros feel they could better show the value of PR by offering more measurable results to their executive team.  However,…

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7 social media trends to watch out for before 2020 hits

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms. [RELATED: Enter PR Daily’s Video & Visual Awards to earn recognition for…

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3 unforgiveable content creation sins

Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all. [FREE DOWNLOAD: How to create content that converts leads into…

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6 tips to quell calls for a boycott

If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan. Consumers seem to be champing at the bit to boycott businesses these days. According to research from Cone Communications, 76% of consumers say they’d be willing to boycott a company if they…

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5 networking essentials for newbies in the professional world

It’s both what you know and whom you know, and the two elements can feed into each other—if you go about it properly. Here’s some guidance from an industry exec on getting started. Launching a career straight out of college is … what? Overwhelming? Daunting? Frustrating? None of those really seems to cover it. One…

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