4 tactics when your op-ed pitch elicits crickets

Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets. For 15 years, I’ve been writing and pitching op-eds. Here are the most memorable and useful lessons I’ve learned over the years—the hard way: 1. Sometimes it is who you know….

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4 social media waves to ride in 2020

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential…

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How to create a compelling, more engaging LinkedIn profile

The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals. Reviewing the recently announced “Best LinkedIn Pages of 2019” can help PR and marketing pros build better pages for their own companies. Here’s a sampling of takeaways: Teleperformance. This business services…

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Trust in leaders emerges as a pivotal workplace factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values.  In recent years, new trends have begun to reshape why employees work and what they value.  New research conducted by APCO Worldwide, which analyzed workplace trends…

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4 keys to keeping first-time visitors on your website

Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught. The old saying about first impressions certainly holds true for online marketing. Many of our marketing efforts, from emails to PPC ads to social media…

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5 top video trends for 2020

Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year. Video is today’s premier communications tool. “Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘Portal’ video device,” says videographer Lou…

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5 blunders to avoid with your internal podcast

Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for. Podcasts are hot, but you have to make sure you don’t get burned. Business leaders increasingly recognize the value of using audio to communicate…

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6 courses to bolster your comms credentials

To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications. It’s a new year. That means resolution time. If one of your goals for 2020 is to advance professionally, look no further. Consider completing these six online courses to boost your career and bolster your credentials: 1. Facebook Blueprint…

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Consumer trends that will help communicators in 2020

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.  In 2020, PR professionals will see the further evolution of the “woke” and informed consumer.  They are reading more labels (food and otherwise), unearthing the journey their…

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7 tactics to make the most of pay-per-click marketing

Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and undue aggravation.   The rumors about pay-per-click marketing’s demise are greatly exaggerated. For years we’ve heard that organic traffic is what we all need, that PPC is inferior in every…

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