4 steps for PR pros to gain credibility among top-tier execs

Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them. Proving PR’s financial impact is one thing; communicating it effectively is another.  Often, PR metrics differ significantly from the metrics that CEOs and their peers care about….

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5 key steps to setting up and running your global PR framework

Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars. Global PR revenue is expected to climb to a record $19.3 billion by 2020—an increase of more than $5 billion from just three years ago. As more companies seek to expand into new markets or…

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A lesson in PR ethics, courtesy of ‘The Great Hack’

The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals.  If you have not watched Netflix’s new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch.  Over the course of two hours, the documentary explores how…

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How PR pros can tap Google Analytics for measurement

Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.  Debate has long swirled around the measurability of public relations. Its impact on the bottom line has been difficult to prove with any certainty. Given…

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6 simple steps to craft a great speech

Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise. Want to make a lasting impression on your audience with a vivid, memorable speech? Follow the steps below, and you’ll be ready to knock your next talk out of the park: 1. Identify your purpose….

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Survey: 8 terrible PR practices that will doom your pitch

Fractl polled 500+ journalists about their top peeves. Here’s what you need to know. Ah, the good ol’ relationship between journalists and PR professionals. Calling it “complicated” just skims the surface, but we do need each other. [RELATED: Take the first step in achieving communications excellence] Fractl surveyed over 500 journalists for a report about what makes…

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21 words gaining notoriety under the #mispronounced hashtag

Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’ Under the #mispronounced hashtag, Twitter users are sharing words they’ve hilariously misspoken. The tweets are spectacular. [RELATED: Join us at Disneyland, and discover how…

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As data breaches rise, cybersecurity companies can seize the moment

Digital marketing and smart PR are essential for organizations in business to safeguard vulnerable, high-profile targets. Cyberattacks are on the rise worldwide. There’s never been a greater demand for security services than today, and companies providing those services have to market themselves in a digital world. In March, American Medical Collection Agency discovered it had…

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For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

These Latin abbreviations don’t impress, they confuse. Here’s what to write instead. The wonderful thing about editing is that every day you discover a new peeve. My latest are the Latin-derived etc., i.e., and e.g. They annoy readers, they’re lazy, and you don’t need them. What they have in common is that, because they’re Latin, they’re supposed to make…

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Why and how you should vary formatting for your online content

The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers. Content creation isn’t just about formulating the right words and cadence to capture your audience’s attention. It’s about formatting your content and setting expectations for what…

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