3 steps to developing a content calendar for Instagram Stories

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content. Don’t fret; follow these steps to build a solid…

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How your team’s on-scene crisis coverage boosts your brand

Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.   It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate…

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3 healthy habits for marketers to cultivate in 2020

Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content. Success is all about building good habits. You can possess vast knowledge of optimal content marketing practices, but unless you produce compelling work—consistently—you’ll be a flash in the pan. To sustain…

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5 blunders to avoid with your internal podcast

Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for. Podcasts are hot, but you have to make sure you don’t get burned. Business leaders increasingly recognize the value of using audio to communicate…

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6 courses to bolster your comms credentials

To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications. It’s a new year. That means resolution time. If one of your goals for 2020 is to advance professionally, look no further. Consider completing these six online courses to boost your career and bolster your credentials: 1. Facebook Blueprint…

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Consumer trends that will help communicators in 2020

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.  In 2020, PR professionals will see the further evolution of the “woke” and informed consumer.  They are reading more labels (food and otherwise), unearthing the journey their…

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7 tactics to make the most of pay-per-click marketing

Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and undue aggravation.   The rumors about pay-per-click marketing’s demise are greatly exaggerated. For years we’ve heard that organic traffic is what we all need, that PPC is inferior in every…

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9 keys to measuring content marketing success

Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly. If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. Success requires resources, commitment…

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5 career lessons learned on the fly

One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance. It seemed like a good idea at the time: Relocate my primary residence from New York to Florida in 2005, bounce between Fort Lauderdale and Manhattan and enjoy…

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Tips for wooing journalists with topics and formats they favor

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences. The average writer receives anywhere from a dozen to three dozen email pitches per day, and during holidays those numbers soar even higher. Yet only a small…

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