How to step around 6 common PR traps

Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Here are six surprises to avoid in public relations work: The ‘bait and switch’ Let’s set a…

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4 high-impact communication tactics for reaching patients

Not sure where to start in your efforts to drive home health care content that will benefit your patients? Consider the following approaches: 1. Get hashtag happy. To communicate with patients, go where they live: social media. Amplify your efforts with catchy, content-driven hashtags. Hashtags draw an array of users and can crystallize a campaign….

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3 lessons PR pros can take from Sean Spicer’s resignation

“Spicey” is out. On Friday, Sean Spicer resigned as White House press secretary after President Donald Trump appointed Anthony Scaramucci as the new White House communications director. Former deputy press secretary Sarah Huckabee Sanders will succeed Spicer. The Independent reported: Mr Trump had reportedly asked his press secretary to stay on but Mr Spicer told…

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8 traits of pitch-perfect clients

As a PR pro, you have opportunities to work with many types of clients. There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries. No matter the size or industry, as those of us in public relations know, some clients stand out from the rest. Those clients who truly “get it”…

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Your reputation needs a strong defense

Some press really is bad press. Widespread mobile technology in a globally connected world means that a single mistake can morph into catastrophe. Just ask the folks in the aviation industry. Public opinion operates like a virus, spreading exponentially with every new contact. Luckily, the very tools that help your critics share their gripes can…

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3 arguments for the enduring power of print

Digital innovation is part of nearly every facet of our daily lives. With the prominence of personal devices such as smartphones, watches and tablets, all the way to the rise of virtual reality technology, the digitization of our world is here to stay. However, humans are innately tactile creatures. We long for the touch of…

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