Why you should target potential clients at a Ragan event

Ragan conferences attract nearly 2,500 attendees each year to the headquarters of top organizations such as Microsoft, Facebook, Disney, Coca-Cola, Con Edison and many others. But why do vendors, agencies and consultants want to be there? 1. The Ragan event audience is a targeted market. Sponsors meet managers, directors, VPs and department heads in corporate…

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How Spirit Airlines’ CEO turned defeat into victory

I often get emails from readers asking something like: “I know you post a lot of media disasters. Do you have a good example of a spokesperson doing things right?” We’ve posted many good interviews through the years—but since there’s such interest in the topic, I wanted to post one of my favorites, a May…

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How data can help earned media coverage shine

This article was originally published on PR Daily in March 2016.  For years, chief marketing officers have been responsible for presenting a slew of results to the boardroom each month—ad dollars spent, marketing leads generated and sales quotas met (or unmet). These facets of marketing have been the keys to communicating marketing success to execs…

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Facebook Live seeks to connect lawmakers with social media users

As the country becomes more deeply embroiled in divisive political culture, Facebook has launched a new tool aimed at bridging the divide. It’s called “Town Hall,” and it enables users to easily contact elected officials through the platform. “Building a civically engaged community means building new tools to help people engage in a thoughtful and…

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Raiders push positive PR online for move to Las Vegas

The decision was announced Monday, after months of political jostling and rumors. It was confirmed following a 31-1 vote from National Football League owners. The Raiders are coming. Info: https://t.co/YVQV9hUZLo pic.twitter.com/eSurEcP2Oq — OAKLAND RAIDERS (@RAIDERS) March 27, 2017 The move won’t happen until possibly 2020, which could make for a few awkward years of football…

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How PR pros can boost content

With Google constantly working on upgrading its search algorithm to better understand user queries, more emphasis is put on user satisfaction and high-quality content. In September 2013, Google announced Hummingbird, which was designed to focus largely on addressing and understanding of natural language. It pays attention to individual words in a query, making sure the…

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AP Stylebook adding singular ‘they’

AP Stylebook isn’t adopting the Oxford comma, but a new change is almost as controversial. In December 2015, The Washington Post added the term to its in-house style guide. Now, that move is extending to the AP Stylebook. Making a case for a singular ‘they.’ On our blog: https://t.co/ltmwI8RSIY — AP CorpComm (@AP_CorpComm) March 24, 2017…

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How communicators can channel 3 famous writers

You may not be working on the next “War and Peace,” but being a communicator still requires outstanding writing. Armed with insights from Jill Pollack and Beth Nyland’s Writing for Communicators Boot Camp, you can have your audience just as enthralled with your work as award-winning novelists. With their expert guidance, you’ll be able to…

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