6 ways artificial intelligence is transforming writing

Will robots eventually put writers out of a job? Are we going to see computers writing the next Great American Novel? Probably not. At least not any time soon. Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting…

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4 tips for better proofreading

To err is human. However, leaving typos, poor grammar, inconsistent information and glaring mistakes in your text is more than embarrassing. It erodes credibility. You can’t and won’t catch everything, but you can tighten up considerably by taking a more strategic, methodical approach to reviewing your written content. Try these four tips to improve your…

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6 types of PR pros based on Starbucks drinks

Communications is a career that requires long days and an ability to manage multiple tasks—and stress. Because of this, caffeine is often in order. Whether it’s when walking through your organization’s doors in the morning or after an intense strategy session, PR pros often have coffee in hand or are making a Starbucks run (settling…

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Crucial parts of holding statements in crisis PR

When disaster strikes, you have to respond quickly. The time frame for responding is constantly changing—the latest thinking suggests organizations have just 15 minutes to respond. One key to doing so is to prepare holding statements that can be quickly adapted to cover the current crisis. [RELATED: Join us in Washington, D.C. for the Leadership…

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Burberry faces backlash after burning excess stock

In a bid to avoid tarnishing its brand, Burberry ended up tarnishing its brand. The U.K. company, known for fashionable clothes, perfumes and more, has made headlines by incinerating millions in overstock rather than allowing its products to fall into the wrong hands. BBC reported: “Burberry has careful processes in place to minimise the amount…

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How to prevent embarrassing tech mishaps during your presentation

If you’re like most businesspeople, technology has become an integral part of your presentations. Although your audio and visual aids undoubtedly add value for your audience and make it easier for them to quickly understand your message, there’s a downside to relying on technology. Who hasn’t experienced a technology screwup that spoiled a presentation? Members…

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Infographic: 15 tools to simplify social media managers’ jobs

Social media managers must always have an ear to the digital ground—and that’s no simple task. Monitoring online conversations about your organization, maintaining a consistent schedule and voice across social media channels and staying current with all the latest industry trends are only a few of the many tasks that are all in a day’s…

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What you should ask of a freelance writer

A good freelance writer is priceless. They can drive traffic to your website, establish you as a thought leader in your niche, increase conversions and help build relationships with your target audience. Demand for freelance writers has led to an explosion of contracted content writing services. Many freelancers work independently, while others work through digital…

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4 strategies to ensure your clients trust your team

People who get along just work together more efficiently. You have to be proactive to develop a strong company culture that fosters collaboration, trust and productivity. The same goes for a solid agency-client relationship. A strained relationship within your team—or with a client—will inevitably lead to frustration, or worse, a lost customer. If they don’t…

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