5 social media trends to watch in 2019

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true…

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Google CEO Sundar Pichai wins kudos for testimony to Congress

Public interviews can be difficult, especially when the questioners take an adversarial position—or have little grasp of the subject matter. Google’s head honcho, Sundar Pichai, made his debut before Congress on Tuesday, facing a wide range of inquiries, some more relevant than others, and some openly hostile—especially those about perceived bias in the platform’s algorithms….

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3 tricks for better proofreading

Sloppy copy can sink your credibility. That’s why proofreading is essential. It’s not an exciting activity, but every writer must take strides toward becoming a more thorough proofreader. To improve your proofreading—and prevent a lifetime’s worth of shame and embarrassment—consider these three tips: Print it out. Smartphones and computer screens are made for scrolling. We…

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How to use your writing skills to navigate tough conversations

It’s an occupational hazard. PR pros often run into disagreements with other writers and editors about matters of style or preferences in punctuation. (Serial comma? Did someone say serial comma?) Though you might be perfectly at ease arguing the merits of the singular they or the correct way to punctuate bulleted lists, you might not…

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Infographic: A communicators’ guide to Google Chrome extensions

Google offers a wide range of add-ons for its web browser. These Chrome extensions provide communicators with many beneficial tools that can help improve collaboration, innovation, productivity and organization. However, with such a bevy of offerings, it can be hard to decide which features best suit your needs. This infographic from On Stride breaks down…

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How Facebook’s crisis response missed the mark

Facebook recently made some big missteps in responding to negative publicity. Following the Cambridge Analytica scandal and the 2016 “fake news” epidemic, 42 percent of Facebook users have decided to take a break from the platform—or to delete the app entirely. As Facebook founder Mark Zuckerberg tries to reconcile the company’s relationship with the public,…

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The secret to writing successful content

What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. An…

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