For speakers, a code of 10 basic tenets

Speakers are a motley collection of experts, teachers, misfits and crusaders (in the non-12th-century, deracinated version of the term). We don’t have a union, and we’re mostly on our own while on the road, on stage and in the search for new ideas. We need a code. Here’s my offering: Ten Tenets of Public Speaking….

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5 marketing strategies to boost referrals

Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and a professional relationship (24.4…

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A guide to local marketing

Much of the brand-focused content produced these days tends to focus on the big guys: enterprise corporations that pull in top-dollar contracts for agencies. What about the little guy, such as the mom-and-pop shop? Don’t they require marketing and branding advice, too? They do, and that’s presumably why Cactus Mailing Company came up with the five…

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3 reasons PR is essential for small- and medium-sized businesses

For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood. Awkward conversations about PR abound in both social and professional settings – including (but not exclusive to):“Aren’t PR and marketing the same thing?”, “PR is out of my company’s budget”, and my personal favourite, “Really, what…

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2 baseball stars put on a clinic in salvaging an interview

Sometimes that coveted TV interview goes right off the rails. How you respond makes all the difference. When CNBC’s Bob Pisani sat with baseball greats Alex Rodriguez and Derek Jeter during the BTIG Charity Day, something magical unfolded for those of us in public relations—a case study for media trainers to show clients exactly how…

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5 journalism trends affecting PR in 2017

The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly. A report from Cision sheds light on important issues that PR pros face in 2017. Let’s look at five trends affecting the industry, along with tips for keeping up: 1. Journalists are under pressure. The news industry is in flux,…

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Here’s how PR pros can best use HARO or Profnet

The other day, looking for contributions for a list story I was drafting, I posted a query on one of the platforms that connects journalists with sources. The responses provided me with an observation that I will humbly share with our learned and highly literate readership. Some professionals, it appears, do not attentively read queries…

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