Diversity in PR: A must for avoiding gaffes and reaching audiences

A lack of diversity can lead to image-damaging blunders and hurt the bottom line. PR agency executives agree that more diversity satisfies client expectations, boosts creativity and reflects the changing demographics of multi-cultural markets. Such are the findings in new research from the City College of New York’s Branding and Integrated Communications Program, conducted in conjunction…

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3 veteran blogging tricks for new writers

In PR, you’re often tasked with a variety of projects that extend beyond media relations. You must simultaneously be a journalist, social media expert, event planner and more. Frequently, running a client’s company blog also makes the “to-do” list, but while most PR pros can map out a content strategy and choose their promotion tactics, many…

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What content should be made into videos?

Small budgets can make a big video impact. If you’re ever looking for the industry standard in video-based content marketing for small businesses, check out the Chicago Music Exchange. With more than 230,000 YouTube subscribers and millions of views (including 26 million on this video alone) across thousands of videos, they understand their audience and…

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Thanksgiving PR turns to crazy turkey recipes, ‘internet escape pods’ and more

There’s no shortage of Thanksgiving recipes—but brand managers looking to make a buzz this year have sidestepped tradition. The Cooking Channel’s Facebook page and Twitter profile are filled with holiday dish inspirations—and many publications’ and organizations’ social media feeds tout similar messages: However, it’s a different set of recipes that have consumers and reporters talking. Reynold’s Wrap…

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Milestones: Untapped social media opportunities

If it’s not on social media, did it really happen? That’s a sentiment with interesting brand implications as online sharing permeates daily life for many Americans. It’s become commonplace to share major life events on social media—graduations, engagement announcements, births, anniversaries and so on. According to Sprout Social’s recent “Moments & Milestones: UGC, Brands &…

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High-profile figures respond as harassment stories hit the news media

The media landscape is shifting amid a swell of harassment revelations. Some journalists have called for this moment—in which women are heard and believed when they come forward to report harassment and sexual misconduct—and high-profile peers now find themselves defending their past actions and, possibly, seeing their careers end. New York Times White House correspondent…

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Why and how your reps should tap into media training

Interview preparation is vital to public relations. An unprepared or ineffective spokesperson can squander a publicity opportunity; a well-prepared representative can transform it from mediocre to meteoric. Here are tips to incorporate into your media training arsenal: Prepare your spokesperson for different kinds of reporters. Good media coaching goes beyond prepared messages; it can include…

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How to safeguard your reputation in a crisis

Reputations are won or lost in the moment after a crisis. In midst of your response, it’s easy to forget to protect your status and trustworthiness. Whether you win or lose, your reputation is far more within your control than you might think. Crisis is the moment of choice—where your destiny is determined one way…

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