6 vital reasons you should write a horrible first draft

Writing flawed copy can be freeing. My library of books about writing expands every year, but no author has shaped and affirmed my writing process like Anne Lamott. In “Bird by Bird,” Lamott liberated me with these words: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting…

Read on...

4 missteps that doom companies to irrelevance

The whirlpool can suck a brand down rapidly. Some months ago The Limited shut down its 250 clothing stores; not long after that, the women’s apparel chain announced it was filing for bankruptcy protection. Just like that, a company that had been a mainstay of shopping malls across America disappeared from the retail front. Several…

Read on...

20 excuses to reject media training

Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference: [RELATED: Join us at…

Read on...

16 steps to make outstanding landing pages that readers and search engines love

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy. Raising awareness of your organization’s product or service through organic online search is crucial, and it’s only becoming more so. In a 2016 MarketDive study, 82 percent of marketers said they believe that SEO’s ability…

Read on...

Report: Consumers ages 55 and older watch more YouTube ads

Younger consumers might comprise YouTube’s future, but advertisers shouldn’t ignore parts of its present audience. Ask teenagers about their TV viewing, and you’ll notice a trend: Even though most teenagers watch a few shows on TV, they’re far more likely to rattle off a list of YouTube stars they follow. However, they’re not the only…

Read on...

The common peril of ill-cited quotations

You should double-check every Mark Twain quotation you use. That’s what Aristotle said, anyway. Many people pull quotes and memes from the internet and assume that publishers-at-large have done their due diligence and fact-checked quotations attributed to Mark Twain, Martin Luther King and others. On the internet, however, the quote is often misattributed, and the…

Read on...

Why PR graduates should consider careers in the tech industry

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. You might think tech PR is too hard for someone without an engineering degree. If you don’t understand the technology, how could you possibly interpret news and trends about nanotechnology, microchips, financial technology or cloud software? However,…

Read on...

Put change front and center when you communicate

Every email, announcement, blog post, recognition event, video or podcast should motivate some type of change. Ideally, if read an email or watch a video, I don’t just learn something I didn’t know before. I change my behavior because of the communication, and I’m now able to do my job better. That’s the real purpose…

Read on...