Communicators rush to combat ‘TidePodChallenge’ phenomenon

What started out as an online joke is sending many communicators and social media platforms scrambling. The Washington Post reported: Tide Pods are the Internet’s breakout meme of early 2018. For those of you not in the know, the joke is that brightly colored laundry detergent pods look like delicious fruity candy so maybe we should,…

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How can you rebuild a damaged reputation?

“Which office do I go to get my reputation back?” It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of Labor who was indicted on corruption charges for his work with a construction company accused of having mob ties. The media had a field day with Donovan….

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6 ways to build a great mobile newsroom

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. Mobile use is skyrocketing, and beginning this year, Google will move to mobile-first indexing…

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Tips for composing mobile-friendly emails

Your workforce may be diverse and dispersed, but your colleagues probably have at least one thing in common: heavy smartphone use. We are increasingly tethered to the little gadgets in our pockets and purses, which serve as high-tech communication Swiss Army knives. Many conduct business exclusively on small screens. Unfortunately, companies are still struggling to…

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7 characteristics of brilliant copywriting

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may know brilliant copy when you read it, but what rubric can you use to build towards a better skill set? Here are…

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How Ragan can help you find your perfect professional match

Everybody wants to make a living doing what he or she loves. Organizations seek employees who are passionate about their work. At RaganJobs.com, you’re able to post or find communications jobs so jobseekers and employers can find their perfect match. Here’s how it works: In search of top-tier talent to join your organization? RaganJobs.com is…

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30 jobs in the PR and marketing world

Choose your words wisely; they could determine the outcome of your job hunt. There are many phrases to avoid in everyday conversation, but there are some specific statements that especially have no place in a job interview. Earning an interview is a great achievement, but your work is far from over. It’s time to dig…

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8 content strategy trends for better SEO and distribution

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently compiled data from Hubspot’s State of Inbound Report, listing marketers’ top priorities for 2018. Data showed that the majority of marketing pros (77 percent) want to turn leads into customers, and more than half (55 percent) aim…

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4 ways pro bono work benefits your career

One of America’s founding fathers, Benjamin Franklin is credited with the aphorism: “Do well by doing good.” The phrase is more than a mantra for the PR field. In some corners it has long been an unofficial definition of public relations itself. The phrase homes in on the notion that we can achieve personal, business…

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