The secret to writing successful content

What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Because marketing content for general readers should aim for a Flesch-Kincaid writing level between grades 7–9, many of those fancy multisyllabic words we picked up in college can probably stay nestled between Webster’s covers. An…

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6 things PR pros should understand about AI

PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have? To get a better idea of how machine learning may affect PR, here are seven things to keep in mind, per Christopher Penn, @cspenn, an authority on…

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Nissan apologizes as indictments rock automaker and 2 former bigwigs

As indictments in its financial scandal roll out, Nissan seeks to restore confidence among investors and the public. Japanese authorities have announced charges for former Nissan Chairman Carlos Ghosn, for former Representative Director Greg Kelly and for the company itself. Along with the reputational damage to Nissan, Ghosn’s indictment means he will stay behind bars…

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6 ways to create a highly shared newsroom

Most organizations consider it essential to have dynamic newsrooms these days, downplaying press releases in favor of journalism-style content. But how easy is it for others to share what your organization is up to on social media? In an online world that runs at warp speed, are you getting the most out of the people…

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Infographic: How much should you rely on social media?

Are you happy with your current social media strategy? According to a new survey from Sensai, many small-business owners have qualms about their current approach to social media. Sensai has released this infographic, which sums up what many entrepreneurs hate about managing social accounts and platforms—and how agencies might help full in the gaps. Many…

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5 employee engagement essentials

We tend to be happier, healthier and more productive when we’re content and engaged at work. Yet most of us struggle to understand exactly why we engage in some environments and fail to thrive in others. We analyzed more than 30 million employee survey responses (from 70 countries) to learn more about this vexing issue. Here’s what…

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