If consumer and – most importantly for pharma – professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.
Never use exclamation marks! That’s what I’ve always taught colleagues when writing for the media, because a) the nationals never use them (99.9% of the time), and b) our job is always to mimic the media.
Caroline Hsu has client-side experience with Appier, Google, TomTom Asia, and BenQ.
He will take over the role from Peter Henshaw, who is retiring after nearly four decades at the energy giant.
McDonald’s had no choice but to withdraw its now infamous “dead dad ad” after it provoked fierce criticism from the public and bereavement charities, the brand’s top UK marketer has said.
Whiteboards, flipcharts and posters greeted staff when they turned up for work: Please don’t switch on your PCs.
A preview of the conference taking place on June 6 in Hong Kong.
The firm announced key changes in its senior China leadership roles.
The Australian PR firm is relocating Marija Bijelic to run the new office.
The PR agency is overseeing a campaign to introduce the property from a Hong Kong-funded group.