Rebecca Boustead spent 23 years at Kellogg where she led corporate comms and government relations.
As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.
The holding company also suspends share buybacks, its dividend and financial guidance.
The company cites mounting losses and will likely halt new hires and employee bonuses.
A global pandemic isn’t just that—it can be even more lethal when paired with an existing confluence of issues.
It aims to raise awareness during coronavirus pandemic.
The entry deadline for the 19th edition of the PR Awards Asia is fast approaching.
The increased spend is said to ‘counter negative perceptions’ and rebuild international confidence in the city-state.
Industry veteran Rajan Moses will strengthen the agency’s crisis and reputation counsel.
Three new senior hires to be based in the Shanghai headquarters.