The 2017 Cannes Lions festival earned revenues of £62.9m ($820m) for its owner Ascential, despite “slightly reduced” award entry and delegate numbers, the company’s half-year results say.
Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, MD at Baldwin Boyle Shand.
Nissan’s head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
The country’s marketing organization partners with National Geographic Travel Lab to create the agency’s first video series
Agency appointed to lead brand strategy for outdoor equipment maker.
Mendenhall’s first day in the role will be Monday. He’ll report to David Kenny, SVP of IBM’s Watson and cloud platform.
The CEO of comms group Huntsworth has told PRWeek that the possibility of large management consultancies muscling in onto the marcoms world is a “newsworthy threat” rather than a “material threat” to the industry.