Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
Ferrara names Gary Osifchin SVP; Former Wells Fargo CEO fined millions; The PRWeek in Davos; Trump attends March for Life; Deadspin relaunches with Jim Rich.
Osifchin has worked at Mondelez International, Kraft and Cadbury.
Lola Red founder and visionary Alexis Walsko joins The PR Week to discuss her work running a boutique agency and the latest industry news.
McAfee was able to execute a celebrity-driven campaign without having to pay for a celebrity.
Is this just another take on the IHOP/IHOb stunt?
PRWeek’s Steve Barrett interviews executives from GLAAD, PayPal and J&J at the 2020 World Economic Forum in Davos.
Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE
Prince Charles diverts negative narrative around royal family; A big change at Hallmark.
Looking back at the bawdy old nut’s strangest dunks and quips.