Tips for Communicators from Google’s Disinformation Report

Fake news, aka disinformation, can turn a brand’s good reputation on its head in moments. Fortunately, Google and others are taking steps to combat this scourge. The behemoth search engine outlined its policies and practices to combat disinformation in a 29-page report. Here are takeaways for communicators. The post Tips for Communicators from Google’s Disinformation…

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What Communicators Can Learn from Amazon’s NY Woes

We’re living in an unusual time when a company owned by the world’s richest man scraps plans to build a second headquarters in NY City and it isn’t the lead news story. The fact that a story about Amazon paying $0 in 2018 federal tax on $11 billion in profits was barely noticed is more evidence…

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Wishing for a Valentine’s Day Gift for PR

Since it’s Valentine’s Day, our blogger looks for things to love about PR and marketing. Certainly PR pros like their jobs (we’re unsure if they love them). And the profession can do more better and quicker than ever. Unfortunately, the public sometimes has a tarnished view of PR. It’s time for this to change. The…

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