Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows. Good morning, PR pros: Social media users were buzzing yesterday as Disney’s Marvel Studios deal with Sony Pictures crumbled, kicking Spider-Man out of the Marvel Cinematic Universe. Here’s what Sony—which holds the…

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Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more. Good morning, PR pros: Reddit is testing the livestreaming waters with a service dubbed the “Reddit Public Access Network.” The Verge reported: Users who want to tune into broadcasts can do…

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Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more. Good morning, PR pros: Reddit is testing the livestreaming waters with a service dubbed the “Reddit Public Access Network.” The Verge reported: Users who want to tune into broadcasts can do…

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Infographic: Your social media video cheat sheet

What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy. Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants. Content marketers and social media managers must know…

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How your social media can help recruit talented team members

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Does it feel like everyone’s trying to hire from a shrinking pool of talent right now? There’s a good reason. As of April, there were 1.6 million…

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Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter

Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more. Good morning, PR pros: Scientists and citizens in Iceland are mourning the death of a glacier—the first moving sheet of ice to officially succumb to global climate change. Observers hiked two hours…

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Study: Employees want more employer-offered retraining

Many organizations haven’t offered any continuing education in over a year, says a Clutch study. Here’s what that means for your team. When was the last time you invested in training for your team or for yourself? In a study from Clutch, half of respondents said it had been over a year since their employer…

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men, and YouTube changes its copyright policies. Good morning, PR pros: AP Stylebook has prepared for back-to-school season with a topical guide on educational terms: Have you checked out our recent Topical Guide on education terms?AP's education beat team co-leader @CaroleFeldman will share highlights…

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Infographic: Have you checked all your SEO boxes?

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps.  PR pros have to be concerned about where their clients show up in Google search results. If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization…

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