Get your communications back on track after the pandemic

Where should you place your focus to bring your organization back from the brink after the crisis has abated? Here are some important considerations. From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during…

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Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Good morning, PR pros: Along with many organizations, NPR is skipping the pranks for April Fools’ Day. Co-host of NPR’s Weekend Edition and Up First, Lulu Garcia-Navarro, tweeted:…

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What PR pros are sharing with stakeholders during COVID-19

How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. How are communications strategies shifting in response to the COVID-19 crisis? “We are working through all of this in real-time,” says Tiffany Guarnaccia, founder and CEO of Kite Hill PR. Her team…

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The importance of vulnerability in COVID-19 messages

As many leaders seek to engage their stakeholders and workforces around the issues posed by the coronavirus crisis, messages that acknowledge fears resonate. There are many messages being shared by executives around the COVID-19 pandemic. One common response is what consumers and stakeholders might expect: Leaders address the facts of the crisis. They acknowledge that…

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How are you giving back during this crisis?

Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out. This is a stressful time. And that—I know—is an understatement. We could all use some good news, and there is some. We’ve all read and seen stories about the…

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Addressing media inquiries when an employee has coronavirus

Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances. In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to strike the right tone. Messages to clients, customers and employees should be clear and concise, showing you are…

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How offering historical context helps in a crisis

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. During this unprecedented time, people are eager for assurance. Words matter, but context is often more powerful for building belief and confidence. Context proves an organization’s resilience, its ability…

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Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. Good morning, PR pros: Google recently published a video thanking health care workers for fighting the spread of COVID-19. The video, which has been watched nearly six million…

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How to evaluate if your coronavirus message is necessary

Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach. The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact [with the enemy] – anyone with routine traffic should stay off the network….

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How to stay on track while working from home

You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity. “We’re all in this together.” We’ve been hearing that a lot lately, from companies, government officials and each other. And that’s good, because we really are. The only thing is that we’re not…

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