Infographic: Top social media trends, by the numbers

What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy. Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits. In 2019, that means investing in influencer marketing and social media…

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Merged banks’ new Truist moniker draws criticism online

BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads. What’s in a name? PR pros know that your organization’s calling card is an important signal for the value of your brand. Naming a new or…

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‘Deepfake’ video of Facebook CEO raises red flags for PR, news outlets

The social media platform is keeping a phony Mark Zuckerberg ‘world domination’ video up on Instagram without marking it as fake, deepening concerns about such media manipulations. Facebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand’s reputation for authenticity and accurate news. It also raises…

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Facing antitrust action, Big Tech taps into consumers’ allegiance

As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public. Tech companies are fighting for their future as the U.S. government weighs antitrust actions and presidential candidates ramp up the rhetoric against Silicon Valley. Despite waning public trust,…

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Infographic: How to protect your online reputation

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association? Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks. As online platforms struggle to contain the spread of fake news and…

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Infographic: 30 ways Instagram stands out from other social media

How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future. For communicators hungry to reach a global audience, Instagram offers a feast of opportunities. The photo-sharing app has over 1 billion active monthly users and…

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How money, clout and abortion laws fueled a PR firestorm

The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging. Even communicators at nonprofits have to get in front of controversies, lest they lose control of the narrative. The University of Alabama…

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