4 keys to deliver a TEDx-worthy presentation

COVID-19 has derailed many events and in-person meetings, but these principles of oration, persuasion and connection apply to all formats. Business presentations are an opportunity for leaders to showcase their expertise and audience members to engage with valuable, inspiring information. TED and TEDx talks, which are local and independently organized events, have come to represent the pinnacle of…

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Michael Monahan shares how Moxē has returned to the office

The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis. Are you bringing workers back to the office? Some businesses have started to return to the workplace or are setting up a hybrid workplace with some working from home and others…

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H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more. Hello, communicators: Kraft Heinz is aiming to help consumers officially start their day with a bowl of its iconic orange noodles, in a press release titled, “It’s official: Kraft Mac…

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3 tactics for building brand authority on social media

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge…

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4 reasons why your internal strategy should drive and dictate external efforts

If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. With information increasingly accessible at faster speeds than ever before, it’s becoming virtually impossible for…

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic. B&T Magazine…

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3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage? For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Most notably, the…

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How Rokk Solutions’ Rodell Mollineau sees the future of PR

The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis. Some things haven’t changed for Rodell Mollineau during the COVID-19 crisis. The partner at Rokk Solutions still sees his phone as his most important tool. The most important person he talks…

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5 keys to successful media relations right now

Be a helper, keep your pitches snappy, and do your research before hitting send. When the novel coronavirus was officially declared a pandemic in March 2020, every news cycle was completely, instantly transformed. The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. However, much of what’s…

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