Tips from Microsoft’s Frank Shaw for fighting disinformation

How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations. The modern age of disinformation has its roots in PR’s earliest phase—the 1920s era of propaganda. So explained Frank X. Shaw, corporate vice president for communications for Microsoft,…

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Infographic: Why great design gives you a competitive edge

Can better design elements result in bigger profits? When developing your brand, customer experience and more, aesthetic touches can matter a great deal. That’s according to a five-year study by McKinsey & Co., which is the basis for an infographic from MDG Advertising. The infographic makes the argument for aesthetics and solid structure by outlining…

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Bob Woodward: PR and media relations should go old school

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees. In this era of pervasive distrust, PR pros and company leaders struggle to deliver authenticity in their messaging. “What’s the job of the president of the United States?” veteran journalist…

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KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

Also: Juul pulls fruit-flavored products in U.S., Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more. Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. After KFC launched its Kentucky Fried Wings, it offered 500 fans “seasoned tickets.” For $75, the fans will…

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Infographic: Content trends for social media in 2020

What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide offers tips for making a splash online. With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content. You have very little time to set yourself apart on social…

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In focus: Communicators’ power to drive business purpose

At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss. Companies that can’t clearly articulate their reason for existence—beyond making a quick dollar—won’t be in business by the end of the coming decade. That was the bold…

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Report: Video is crucial for reaching social media audiences

A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen. Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums…

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Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more. Good morning, PR pros: Virgin Galactic’s recent private spacesuit announcement reads like a bingo game for marketing trends. Using video to showcase your offering and attract viewers? Check. Introducing the world’s first spacesuit created…

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Inside Experian’s bid to help consumers boost their credit scores

The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstory. “This is the biggest product launch in Experian’s history.” Those were the words used again and again leading up to the launch of Experian Boost. Exaggerated? Maybe,…

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Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more. Good morning, PR pros: Taco Bell’s recent removal of 2.3 million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?” The beef was discarded after federal regulators…

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