Infographic: 23 essential YouTube stats for communicators

Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options. YouTube is the No. 1 online video site—and an increasingly popular social media site as well. That means it shouldn’t be ignored by communicators looking to make a splash or stretch limited…

Read on...

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. Good morning, PR pros: Despite calls to ditch single-use plastics, Coca-Cola will continue selling its bottles to meet consumer demand. In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting…

Read on...

How agency owner Jennifer Babbit Bodner stays organized

What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack. After stints at Edelman and on the brand side, Jennifer Babbit Bodner decided she wanted to go out on her own. Now her days…

Read on...

How TikTok plays into influencer marketing

The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up. There can be little doubt that the era of influencer marketing is here to stay, at least for the foreseeable future. Thanks to the success of…

Read on...

What is PR’s unique value for today’s company?

With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets? It’s an age-old question for PR pros, but one that has gotten more urgent in modern times: What is the value of PR for an…

Read on...

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more. Good morning, PR pros:  If Super Bowl LIV goes into overtime on Feb. 2, viewers can gain more than a hangover and sore throat—Buffalo Wild Wings will give away…

Read on...

Infographic: Is TikTok a fit for your brand?

The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide. Communicators are right to have healthy skepticism whenever a new platform is announced. After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t…

Read on...

Millennials more likely to make impulse buys

How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get. How do consumers follow their impulses when making purchasing decisions? [RELATED: Craft messaging that maintains trust and protects reputations] That might depend on their demographic. According to a study…

Read on...