Skills for PR pros to learn during social distancing

Take some time to develop your skillset during your downtime, all from the comfort of your own home. The last two weeks of coronavirus fallout have affected every aspect of the life as we know it. Schools are taking extended breaks, restaurants have moved to carry-out only menus, and shopping malls, movie theaters, and other…

Read on...

How Influencer Marketing is helping the public fight COVID-19

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns. Now is a critical point in time for brands to be…

Read on...

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’  crisis communications are PR agency’s top sought-after skill, and more. Good morning, PR pros:  To show its appreciation for people across the nation, Taco Bell is offering a free taco to each customer during its “Taco Tuesday” promotion. The…

Read on...

How video bolsters your internal communications

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land…

Read on...

How social media strategies should adapt to COVID-19

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. Everything is moving online, whether its your weekly poker game or your 10 a.m. meeting with your sales team. That’s OK for all the connections that you already have,…

Read on...

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more. Good morning, PR pros:  Waffle House has closed 429 of its nearly 2,000 restaurants: #WaffleHouseIndexRed We’re still cooking and offering carryout at over 1,500 locations. Call us today! https://t.co/L0dwGSjZv6 pic.twitter.com/HBBWphRkUv — Waffle…

Read on...

An inside look at AARP’s rapid response team

The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19. AARP has been on the frontlines to ensure its members, those aged 50 and older—who are particularly vulnerable to COVID-19—are protected when it comes to their health. “It’s a great unknown that we’re all dealing…

Read on...

Why businesses should focus on community during (and after) COVID-19

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. In these unprecedented times, many industries are unable to offer…

Read on...

How to adapt your crisis response for COVID-19 and beyond

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Needless to say COVID-19 has plunged our families, colleagues and communities into an unprecedented situation in which confusion and…

Read on...

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more. Good morning, PR pros: Vodafone Italy’s new campaign promotes connectivity during the COVID-19 pandemic. The Drum reported: The collaborative project shows the importance of staying connected, and features the strapline “Even when…

Read on...