3 tricks for better proofreading

Sloppy copy can sink your credibility. That’s why proofreading is essential. It’s not an exciting activity, but every writer must take strides toward becoming a more thorough proofreader. To improve your proofreading—and prevent a lifetime’s worth of shame and embarrassment—consider these three tips: Print it out. Smartphones and computer screens are made for scrolling. We…

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How to use your writing skills to navigate tough conversations

It’s an occupational hazard. PR pros often run into disagreements with other writers and editors about matters of style or preferences in punctuation. (Serial comma? Did someone say serial comma?) Though you might be perfectly at ease arguing the merits of the singular they or the correct way to punctuate bulleted lists, you might not…

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Infographic: A communicators’ guide to Google Chrome extensions

Google offers a wide range of add-ons for its web browser. These Chrome extensions provide communicators with many beneficial tools that can help improve collaboration, innovation, productivity and organization. However, with such a bevy of offerings, it can be hard to decide which features best suit your needs. This infographic from On Stride breaks down…

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Google CEO’s Trip to Congress Offers Lessons For Speaking Across the Partisan Divide

Sundar Pichai smiled and looked genuinely human, in contrast to Mark Zuckerberg’s awkward, stilted testimony in September. Moreover, he was artful in response to Congress’ many pointed questions, deploying tactics that helped his brand emerge from the chaos looking measured and thoughtful. The post Google CEO’s Trip to Congress Offers Lessons For Speaking Across the Partisan…

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