4 ways newsrooms shine the spotlight on company stars

From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders. The issue probably wouldn’t occur to most people who haven’t suffered from cancer, but those who have experienced the disease often ask doctors an intimate question: How do you deal with…

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Why measuring social media ROI still stumps PR pros

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications…

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Tips for pricing corporate video work

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights. Video production can be complex and difficult to price if it’s not your specialty. It’s always good to get a perspective from outside your bubble, so you’ll have a better idea…

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