Five Tips for Mentoring PR Students and Young Comms Professionals

By Jenna Oltersdorf, Principal, Snackbox In today’s public relations industry, young PR professionals are fighting to be accepted into an internship program, or an entry-level position, with firms throughout the country. However, many get discouraged and feel lost once they enter the industry and are left with no sense of direction. But those of us…

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B2B Data Market 2017: B2B Marketers Have Higher Satisfaction When Working with Multiple Third-Party Data Providers

Data automation solutions firm Openprise recently released its 2017 B2B Data Market Industry Report, examining the challenges B2B marketing and sales teams face with their use of external data and their relationship with third-party data providers. One key finding of the research reveals that while marketers are often frustrated with the state of their house data,…

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Engaging Generation Z Professionals: New FeedYak Study Reveals Essential Ideas for Captivating High-Performing Gen Zers

Employee engagement app FeedYak recently released its third annual report, Engaging the Generation Z Professional, based on the responses of over 8,000 students and professionals. The report provides insight about the challenges Generation Z perceives and new opportunities to better understand them professionally, while enlightening us on how using continuous professional feedback can help them….

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Americans Are Split on Political Impact of Social Media: Half of Survey Respondents Said Social Impacted Their Vote

Finn Partners Research Shows Impact of Social on Public Policy Outcomes New research from PR and corporate affairs firm Finn Partners shows that while many Americans were active on social media on policy and political issues, both prior to and after President Trump’s Inauguration, many refrained from contributing content because the tone of social media…

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Bittersweet PR: Public “Concerned’ About Sugar Industry’s Influence in Shaping Dietary Guidelines

Peer Journal Report Says Industry Corrupted Five Decades of Nutrition Science Amid reports that the sugar industry manipulated science to its own ends, a substantial majority of Americans say that disclosure has left a sour taste—and some are even re-thinking their consumption of the sweet stuff, according to new research from Coast Packing Company and Ipsos Research,…

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Christian Renstrom Joins Mason, Inc. as Vice President of Business Development

Bethany, Conn.-based Mason, Inc. announced that Christian “Chris” Renstrom has joined the integrated marketing communications firm as vice president of business development. Renstrom, a respected advertising professional with more than two decades of marketing management experience, will leverage the agency’s unique 360° marketing platform and comprehensive service capabilities to further establish the firm as an…

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Bond Brand Loyalty Promotes Morana Bakula to Vice President, Customer Experience

Bond Brand Loyalty, a global brand loyalty agency, announced the promotion of Morana Bakula to Vice President, Customer Experience. Bond Brand Loyalty has seen rapid expansion of its Customer Experience business and actively promotes strong leaders from within the 400-person agency. Bakula will continue to lead Bond’s Customer Experience team to enable greater growth and success for…

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RP3 Agency Taps Dan Sweet to Lead Its New Public Relations Practice

RP3 Agency, an advertising agency in the Washington metropolitan area, announced today that Dan Sweet has joined the Bethesda, Md.-based firm to lead its new public relations practice as its first Director of Public Relations. In addition to the agency’s award-winning advertising and digital services, this newly created division will allow RP3 to provide its…

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Infinite Global Voted Best Overall PR Firm by the National Law Journal for Fifth Straight Year

Readers of The National Law Journal have for the fifth consecutive year ranked Infinite Global the No. 1 Overall PR Firm in the publication’s annual “Best Of” awards. The agency was also voted No. 1 in the Legal Marketing and Branding Services and Social Media Consultancy for Law Firms categories. We were also recognized as the No. 2 firm for Crisis Management and Integrated Law Firm Marketing. “This…

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Facebook Live seeks to connect lawmakers with social media users

As the country becomes more deeply embroiled in divisive political culture, Facebook has launched a new tool aimed at bridging the divide. It’s called “Town Hall,” and it enables users to easily contact elected officials through the platform. “Building a civically engaged community means building new tools to help people engage in a thoughtful and…

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