3 elements of hospital blogging you’re ignoring

Inbound marketing is important for all companies and it represents a huge opportunity for hospitals. Why? Because 80% of American web users look for health information online. Blogging is a great tool for Internet marketing success but being successful with your blog is harder than you might think. Let’s assume you already have a blog…

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Why PR pros can’t ignore the AI assistant

Today nearly one in five U.S. adults has access to a smart speaker. That’s a growth of 43.7 million users in just two years, and the technology in these smart speakers continues to develop and become more sophisticated, specifically with the ways in which consumers interact with artificial intelligence assistants like Alexa, Echo, Google Home,…

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Infographic: The science behind social media addiction

Social media is a powerful force in modern society. Internet users spend an average of 135 minutes a day on social media, and many report being addicted to their platform of choice. Though PR pros might look to capitalize on social media’s popularity, they should also take care to protect their audience members’ mental health….

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FEMA Chief’s Future May Depend on Public Perception

Mention the crisis FEMA is dealing with at the moment and most people probably think you’re referring to the agency’s work to assist residents of the Carolinas as they battle flooding from Hurricane Florence. Instead you could be thinking of the travel scandal challenging FEMA administrator Brock Long. Part of Long’s problem is a PR…

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Twitter devours National Cheeseburger Day offerings

Many people don’t need an excuse to slam a beef patty smothered in cheese into a toasted bun—but the holiday was an excuse to shout your cravings from the rooftops. The Twitterverse was a USDA prime channel for sharing burger-related messages. Some offered their favorite burger spot: It’s #NationalCheeseburgerDay! What’s your favorite burger place? Mine:…

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4 SEO trends communicators should track

Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers by optimizing organic…

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