For speakers, a code of 10 basic tenets

Speakers are a motley collection of experts, teachers, misfits and crusaders (in the non-12th-century, deracinated version of the term). We don’t have a union, and we’re mostly on our own while on the road, on stage and in the search for new ideas. We need a code. Here’s my offering: Ten Tenets of Public Speaking….

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5 marketing strategies to boost referrals

Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and a professional relationship (24.4…

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Tech PR Agency ARPR Launches FutureofPR.org to Educate & Drive Discussion on the Future of the PR Industry

ARPR, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, HAS announced the launch of FutureofPR.org, a brand-driven site dedicated to educating and discussing the future of the PR industry with communications professionals, agencies, educators and brands. Featuring videos, blogs, whitepapers and more, FutureofPR.org will serve as a hub for information,…

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National Tailgate Weekend Retains Magrino

Magrino announced a new client, National Tailgate Weekend, which was created by Learfield Licensing Partners to provide college football fans a proper platform to celebrate a favorite pastime: tailgating. The annual holiday debuted in 2016 with more than 100 colleges participating across the United States. “We are thrilled to be working with Learfield Licensing on…

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Ruder Finn India Selected by LEE, Lowe’s India and WeWork

In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for LEE, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands. Lee…

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Osborn Barr Named PR Agency of Record for Kinze Manufacturing

Osborn Barr, a marketing communications agency with offices in St. Louis, Kansas City and Nashville, announced it has been named agency of record for Kinze Manufacturing, an innovator of planters and grain auger carts in the agricultural industry for more than 50 years. “As we look forward to bringing more innovative solutions to the ag market,…

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Crunch Fitness Chooses Hudson Cutler & Co.

Hudson Cutler & Co. announced that it has been retained by Crunch Fitness to support the company’s position as the leader in the fitness franchise industry. Crunch, the health club that fuses fitness with entertainment, is aggressively growing its brand and expanding its footprint across the U.S. and internationally. Hudson Cutler will work with Crunch…

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rbb Communications Promotes Five Team Members

rbb Communications, a leading national integrated communications firm and four-time ‘Agency of the Year,’ promoted several staff members within its family of brands that includes Digital Park, SpiderBoost Communications and OutOfTheBlue Advertising. The rbb promotions include: Rafael Sangiovanni to senior digital producer, Michael Radlick to account executive, Rashid Saker to director of operations and Diane Galvez to accounting manager, as well…

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