She replaced David Greenbaum, who moved into a role focused on integration at Edelman.
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Marvel’s long-awaited “Black Panther” has already shattered box-office pre-sale records and is shaping up to be the most successful movie with an almost all-black cast ever released. But the source comic was not always as infused with such resonant ideas about racial identity, class and power. Here’s a look at the influencers who helped reframe…
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Centre Parcs and the Southbank Centre in London are the latest organisations to say they will no longer advertise in the Daily Mail – with the former issuing an apology for doing so.
In terms of content, video is quickly becoming a mainstay in PR and marketing pros’ tool belts. Livestreaming is an especially effective tactic for those looking to jump on the video bandwagon. Eighty percent of consumers would rather watch a live video from an organization than read a blog post—and 82 percent say they want…
What we can learn from the sudden closure of a one-time Seattle hot shop.
Brands tried to win consumers’ hearts on Valentine’s Day, but like with real-world romance, some tried too hard.
Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will…