5 key steps to setting up and running your global PR framework

Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars. Global PR revenue is expected to climb to a record $19.3 billion by 2020—an increase of more than $5 billion from just three years ago. As more companies seek to expand into new markets or…

Read on...

Infographic: Have you checked all your SEO boxes?

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps.  PR pros have to be concerned about where their clients show up in Google search results. If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization…

Read on...

How to Communicate Financial Calm Amid Talk of a Recession

This past Wednesday, the Dow Jones Industrial Average stock market index hit its lowest point in 2019. Many critics pointed to President Trump’s decision to tie his performance to the markets and start a trade war with China, while economists worried about something called the inverted yield curve, which can point to an imminent recession….

Read on...