Lola Red founder and visionary Alexis Walsko joins The PR Week to discuss her work running a boutique agency and the latest industry news.
The deadline for entering your work is March 20. The post PR Daily is accepting entries for its Corporate Social Responsibility Awards appeared first on PR Daily.
McAfee was able to execute a celebrity-driven campaign without having to pay for a celebrity.
Is this just another take on the IHOP/IHOb stunt?
PRWeek’s Steve Barrett interviews executives from GLAAD, PayPal and J&J at the 2020 World Economic Forum in Davos.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts. It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate…
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. Good morning, PR pros: Despite calls to ditch single-use plastics, Coca-Cola will continue selling its bottles to meet consumer demand. In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting…
You didn’t measure your communications effort in 2019? No matter, says IPR Measurement Commission member Mark Weiner. A speaker during PRNEWS’ Crisis and Measurement Summit next month in Miami, Weiner provides a basic framework to help you grab more budget in 2020 through measurement. The post A Step-by-Step Approach for Communicators to Measure in 2020…
Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE
Prince Charles diverts negative narrative around royal family; A big change at Hallmark.