How to step around 6 common PR traps

Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Here are six surprises to avoid in public relations work: The ‘bait and switch’ Let’s set a…

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4 high-impact communication tactics for reaching patients

Not sure where to start in your efforts to drive home health care content that will benefit your patients? Consider the following approaches: 1. Get hashtag happy. To communicate with patients, go where they live: social media. Amplify your efforts with catchy, content-driven hashtags. Hashtags draw an array of users and can crystallize a campaign….

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7-Step Guide to LinkedIn’s Native Video Feature

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow once the feature…

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