How your team’s on-scene crisis coverage boosts your brand

Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.   It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate…

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Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. Good morning, PR pros: Despite calls to ditch single-use plastics, Coca-Cola will continue selling its bottles to meet consumer demand. In October 2019, a plastic trash audit ranked Coca-Cola as the world’s most polluting…

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A Step-by-Step Approach for Communicators to Measure in 2020

You didn’t measure your communications effort in 2019? No matter, says IPR Measurement Commission member Mark Weiner. A speaker during PRNEWS’ Crisis and Measurement Summit next month in Miami, Weiner provides a basic framework to help you grab more budget in 2020 through measurement. The post A Step-by-Step Approach for Communicators to Measure in 2020…

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