9 Tips for Measuring Employee Engagement

A company that truly values the happiness of its employees is more likely to find success within its industry. After all, a content employee is one who feels her work is appreciated, feels invested in the mission of the organization and is less likely to search for another job elsewhere. So, it would behoove any…

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5 writing secrets to bolster your email campaigns

There’s one simple way to get more attendees to your webinars, eyeballs on your content, and wallets ready to buy: killer email marketing. Your email list is only worth the engagement you get. No matter how big your list is no one sees your content if no one opens your emails. Writing great subject lines…

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Report: Employee advocacy trumps influencer marketing

When it comes to learning about a brand and purchasing its offerings, relationships matter. When you apply this truth to social media marketing efforts, your employees—not online influencers with massive followings—make the difference. The 2018 Sprout Social Index revealed that 71 percent of digital marketers either currently use employee ambassadors or want to for future…

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7 Questions for Macy’s SEO Leader

In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10. The post 7 Questions for…

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Why the uptick in paywalls is a problem for PR pros

Public relations pros face constant challenges. Keeping up with the evolution of PR, as new technology and tools come onto the scene. Staying on top of crisis communications, in a time when social media can spread negative news like wildfire. Dealing with the fact that there are now at least four PR pros for every…

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3 lessons from the ‘Baby Daddy’ card firestorm

It’s a lesson all communicators should take to heart: Know your audience. A greeting card that was intended as a flippant, quirky Father’s Day offering insulted some shoppers as they looked for cards that represented themselves. CBS reported: American Greetings, the world’s biggest’s [sic] producer of greeting cards, says an attempt at being “playful” missed…

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