If you are a regular cinema-goer you are likely to be familiar with the experience of watching a film that is so overloaded with ideas, plot-lines and characters that you leave feeling exhausted.
Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Here are six surprises to avoid in public relations work: The ‘bait and switch’ Let’s set a…
The 2017 Cannes Lions festival earned revenues of £62.9m ($820m) for its owner Ascential, despite “slightly reduced” award entry and delegate numbers, the company’s half-year results say.
Alton Towers Resort and PR agency Mischief have agreed to part company, with the theme park saying there are no plans to hold a pitch “at this stage”, PRWeek has learned.
Not sure where to start in your efforts to drive home health care content that will benefit your patients? Consider the following approaches: 1. Get hashtag happy. To communicate with patients, go where they live: social media. Amplify your efforts with catchy, content-driven hashtags. Hashtags draw an array of users and can crystallize a campaign….
LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow once the feature…
Adding videos to your content marketing strategy has become crucial for success. The content type has taken over as the medium of choice for brand managers looking to make a splash on social platforms, but how do you know which venue is right for your goals? In terms of video content, a new study from…
Her firm focuses on connecting brands to female consumers, angel investors to female entrepreneurs, and boards of directors to the female perspective.
“How can I navigate my company’s reputation and comms in an environment where the Trump Administration is actively engaging with business as never before?”
PRWeek chats with Baby Ariel about her content-creation process and approach to working with brands.