Data for earned media will appear in the same dashboard as outcomes for marketing campaigns.
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But Zignal Labs and nonprofit the Public Good Projects are helping them navigate the chaos.
Sorrell’s 2020 vision; Xerox drops HP bid; Columbia surgeon emerges as pandemic’s inspiring communicator.
Sir Martin Sorrell, former chief executive of WPP and currently boss of S4 Capital (S4C), is now bullish that marketing services will enjoy a healthy rebound in the final quarter of this year, although he argues the old adage of brands ‘spending their way through a recession’ no longer applies.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. How are communications strategies shifting in response to the COVID-19 crisis? “We are working through all of this in real-time,” says Tiffany Guarnaccia, founder and CEO of Kite Hill PR. Her team…
Adrian Bevington has urged Premier League clubs and players to quickly address issues around playing staff pay or risk unwinding the goodwill they have built up in response to the COVID-19 pandemic.
NHBC, a warranty and insurance provider for new homes in the UK, has appointed Guy Lambert as head of marketing and communications.
This is an unprecedented time for a lot of small businesses, which have neither bigger corporations’ scale of operations, nor the advisors to help them navigate the difficult days that lie ahead.